We help businesses build high-performing teams, establish structured HR frameworks, develop strong leadership pipelines, and enhance employer branding for long-term success.
We work closely with companies to identify the right talent, implement effective HR policies, design impactful training programs, and drive digital engagement strategies. Our approach is customized, ensuring every solution aligns with business goals and industry demands.
At SHERA Consultancy, we don’t just offer services—we create strategic workforce solutions that empower businesses to scale, optimize efficiency, and cultivate a strong company culture to stay ahead in today’s evolving competitive market
Chief Operating Officer
With nearly 25 years of experience in sales, business development, project management, and marketing, Badariyah bring a wealth of expertise to the table.
Her background includes roles in education, customer service, and various industries, focusing on sales, business development, and total project management. She have a strong track record of delivering results, including significant sales achievements at Adecco and Kelly Services.
Throughout Her career, she have worked with multinational companies in Singapore and Malaysia, collaborating with clients, consultants, and authorities. Notable organizations she has served include Shangri-La Hotel Kuala Lumpur, SNC Lavalin (M) Sdn Bhd, Safeguards G4S, and Pillar Consultancy Sdn Bhd.
Achievements
She has won several awards for her achievements in sales such as Best Sales Achiever Asia Pacific Adecco in 2017, Best Sales Performer for Malaysia in 2016, Best Sales Duo Award in 2010, Tops Club Award Achiever in 2009, 2008 & 2007 in Kelly Services Malaysia. She also has won few big projects in HR Consulting such as HR Transformation Using Big Data for FelcraBerhad worth about RM1.3 million, Competency & Assessment with Tabung Haji, Bank Rakyat and few Big GLC’s, Recruitment Projects amounting to RM5 millions with Few Big Banks in Malaysia and Soft Skills Trainings Projects too.
Director
Finance & Administration
Fazrul Izwan combines financial management, business administration, and strategic marketing expertise in his role as Finance & Admin Director at SHERA Consultancy.
At SHERA, Fazrul oversees finance and administration, ensuring efficiency and sustainability while also leading the Marketing Department. His ability to integrate financial strategies with data-driven marketing strengthens SHERA’s position as a leader in HR solutions and executive search.
Starting his career in the housing development sector before founding a digital marketing agency in 2018, he became one of Malaysia’s ten Google Premier Partners. His expertise in marketing strategy, media buying, and digital transformation continues to drive SHERA’s brand growth.
He is an Ordinary Member of the Malaysian Institute of Human Resources, Member of Malaysian Mensa Society, and a Certified Google Ads Professional.
Principal Consultant & Trainer
Talent Development
More than 20 years of experience in various industries such as construction, highways, property, manufacturing, semi government agency, education and HR consulting.
Rina Baharudin is a HRD Corp Accredited Trainer. She specializes in the areas of Strategic Direction, Performance Management, Balance Scorecard, Rewards & Compensation, Management, Leadership and various soft skills. She starts her career from a HR generalist, moving seriously into Performance Management, Organizational Design, Rewards & Benefits and Human Development. Direct involvements in those areas contribute to beneficial exposures and experiences in the organizational as well as departmental perspectives with various levels of employees.
She has more than 15 years of experience in HR and training industry. Having been in HR and training, service and operations for an international organization, she imparts the essential skills and knowledge that are essential to ensure the highest quality of service to customers while maintaining professional business etiquette. Some of the valued companies she has had the opportunity to work with include Hong Leong Group, Hiroshige Industries, Alps Electric, Citibank Berhad, Multimedia Technology, Open University Malaysia, Prudential, Bank Negara Malaysia subsidiary and Petronas Group.
Manager
Workforce Solutions
Noora Rasib is a Kuala Lumpur-based Headhunter and Talent Acquisition Partner with over a decade of experience in executive search, recruitment, and business development across ICT, technology, and professional services industries.
She specializes in headhunting senior management and C-level professionals, connecting high-performing talent with organizations that value leadership, culture fit, and long-term growth. With a strong background in executive search, IT sales, operations leadership, and client relationship management, Noora brings a well-rounded commercial perspective to every hiring mandate.
Throughout her career, she has worked with regional and international organizations, supporting permanent placements, contract recruitment, and strategic workforce planning. Known for her persistence, sincerity, and stakeholder management capabilities, Noora builds trusted, long-term partnerships with both clients and candidates.
Her mission is simple, to connect great people with great opportunities, creating meaningful impact for businesses and careers alike.
Manager
Creative Department
Nursyahirah, a graduate of UiTM with a Bachelor’s Degree and Diploma in Mass Communication (Advertising), now serves as the Creative Manager at SHERA Consultancy, specializing in visual storytelling, branding, and digital content creation.
With experience as Account Manager at IPG Mediabrands and Analyst Manager at Dentsu, she brings a data-driven approach to creative strategy, ensuring impactful brand communication.
Awards
Best Marketing Strategist of the Year 2023 : Recognized for outstanding achievements in developing and implementing effective strategies for digital platforms.
At SHERA, she leads design, copywriting, video production, and content creation, crafting compelling visuals and narratives that strengthen employer branding and digital engagement.
Her expertise also extends to professional grooming, with certifications from renowned fashion brands and makeup artists, adding a unique creative edge to her work.
Consultant & Trainer
Workforce Solutions
Lidya is a professional trainer and expert recruiter specializing in IT recruitment, including CIO, CISO, Java developers, programmers, and related technology roles. She brings extensive experience in operations and business development across the Education and FMCG industries, with a strong focus on business outsourcing.
She is recognized for her professionalism in managing end-to-end operations, stakeholder relationships, and business development initiatives. Her core strengths include negotiation, public relations, market research, and project management, enabling her to consistently deliver high-impact recruitment and training solutions.
Consultant
Workforce Solutions
With more than 18 years of experience in HR operations, talent acquisition and workforce management, Azari brings a practical and solutions-driven approach to every organisation he supports. His background covers large-scale hiring, HR process improvement, workforce planning, and people operations across various industries.
Azari specialises in creating structured, efficient, and adaptable recruitment and HR workflows. His experience includes managing high-volume hiring environments, leading TA and HR delivery teams, and improving end-to-end processes to strengthen accuracy, speed, and compliance. Known for his ability to analyse gaps quickly and translate challenges into workable solutions, he focuses on building systems that help teams perform better and organisations operate more smoothly.
His core strengths include Agile HR practices, talent assessment, workforce optimisation, HR governance, and continuous improvement. Azari’s approach is grounded, hands-on, and centred on delivering real outcomes that support both business needs and employee experience.
